ALUXE Taipei Store Assistant Manager KIKI: Exclusive Consultant-Style Service for You
ALUXE Taipei Store Assistant Manager KIKI:
Exclusive Consultant-Style Service for You
"Coming to see wedding rings is always a joyous occasion! Absorbing their happiness, we naturally live each day with positive energy. The role of a sales consultant goes beyond presenting wedding rings; it's about helping customers smoothly step into a significant milestone in life. We are committed to delivering happiness wholeheartedly!" said Kiki.
Maintain enthusiasm! Devote oneself fully to the important moments of prospective couples
"Customers often ask me how I can stay in this profession for so long?" Taipei store assistant manager Kiki pointed to a notebook filled with terminology, having just explained the grading standards of diamonds from the GIA (Gemological Institute of America) for another round. Assuming one repeats this information three times a day for each meal, in Kiki's eight years at ALUXE, she has shared it over eight thousand times. She then showcased a row of display rings, gently placing the sacred ring on the ring finger of a soon-to-be bride's left hand. "How does it feel?" Kiki's eyes sparkled like diamonds, and that playful yet comforting smile was something only a prospective bride's close sister could understand.
"How do I maintain enthusiasm? Because our customers are happy soon-to-be couples. The luxury industry often deals with consumers who are not in a good mood and want to spend money to relieve stress. However, those who come to see wedding rings are always joyful people! Infecting them with their joy, we naturally live each day with positive energy. The mission of a sales consultant is not only to introduce wedding rings but also to help customers smoothly reach a significant milestone in life. We are dedicated to delivering happiness!" Kiki said.
ALUXE Taipei Store Assistant Manager Kiki has accumulated 8 years of service experience. As a seasoned professional, she emphasizes that wedding rings require personalized service. Sales consultants need a considerable understanding of the entire wedding industry chain to provide comprehensive advice and extended services.
Creating a Comfortable, Private, and Elegant Environment
For first-time visitors exploring wedding rings, stepping into a dazzling diamond brand store can be mentally challenging. They might be unsure about diamond value assessments and worry about their self-esteem being compromised. Senior sales consultant Kiki notes that wedding rings require personalized service, and the typical 1-2 hours spent selecting a ring can be less comfortable at department store counters. Sales representatives often have to assist multiple customers simultaneously, leading to moments of neglect or oversight. Moreover, it may attract the curious gaze of strangers, causing mental and emotional exhaustion.
ALUXE established its store with a focus on creating a comfortable, private, and elegant environment, offering one-on-one service. During the consultation process, customers can enjoy a variety of delicious beverages, including coffee,Tea, juices, and more, ensuring that prospective couples can make their choices comfortably.
Clear Understanding of Diamond Grading and Price Range, Helping Manage Wedding Budgets
Don't worry if you are not familiar with diamonds. After scheduling an appointment and filling out a questionnaire to understand the customer's needs, sales consultants take the initiative to provide a clear understanding of diamond grading and price range in the first step, assisting in managing the wedding budget. ALUXE adopts the GIA-established 4C standard for diamond grading, including Color, Clarity, Carat, and Cut, which are crucial factors in determining the value and pricing range of diamonds.
Firstly, diamond color is graded on a scale of 23 levels, with ALUXE offering a quality color range from D to J. Clarity refers to observing inclusions within the diamond under 10x magnification, with the highest grade being internally flawless (IF). Cut refers to the diamond's surface cutting. A diamond's brilliance is not solely due to the highest color or clarity but primarily because of the excellent cut, concentrating and reflecting more light. Carat measures the weight of the diamond, with each carat divided into 100 points. For example, 0.5 carats are equivalent to 50 points, also known as half a carat. Larger diamonds are rarer and, therefore, more expensive.
Kiki emphasizes that the relationship between diamond carat and price is not a linear calculation. Even if two diamonds have the same carat weight, the difference in cut, color, and clarity can result in significant variations in value. When choosing the carat size, many customers incorporate numerical codes, such as birthdays, nicknames, or numbers with symbolic meanings like 34 (lasting forever) or 52 (I love you), as sweet and exclusive memorabilia for the couple. After determining the grade, sales consultants use a stone holder to showcase the professionally packaged GIA-certified diamonds within a three-layer oil-resistant paper package.
ALUXE adopts the GIA-established diamond grading 4C standard, including Color, Clarity, Carat, and Cut. These four factors are crucial for assessing the value and pricing range of diamonds. In the photo, Kiki is introducing the 4C standard.
Many customers approach diamond selection with caution, often hesitant to inquire or try on showcase rings. Through the guidance of sales consultants, they can delve deeper into the intricacies.
Diverse Ring Designs, Providing Couples with Trial and Selection Opportunities
Just like how an outfit looks different hanging, in a photo, and when worn, rings also have varying effects. After gaining a conceptual understanding of diamond grades and prices, the next step is to try on various styles. Kiki suggests that ALUXE has many customers who come through online referrals or word of mouth. She advises visiting the ALUXE official website first to explore diamond knowledge and browse a diverse range of designs. Upon visiting the store, customers can narrow down their choices one by one, experiencing the feel and visual effects. "Unlike trendy accessories with significant style changes, simple and classic designs are the most popular for wedding rings. If you prefer something elaborate and dramatic, you can filter through options like single or multi-diamond settings, single or dual-tone, and various linear designs."
If you can't find a preferred style, ALUXE offers the German acredo craftsmanship wedding ring service. You can create a completely unique and distinctive ring according to your own ideas. Catching a glimpse of the delicate ring on Kiki's hand, one can't help but inquire if it's a gift from her husband. "This is a ring I customized for myself. It has the fingerprints of my two sons on it, along with heart shapes and the infinity symbol (∞), representing a mother's endless love for her sons." Kiki has two acredo customized rings.
Considerate After-Sales Service, Ensuring Jewelry Longevity!
On the other hand, ALUXE also provides free after-sales services such as engraving, resizing, and electroplating to address wear and tear. Kiki reminds that diamonds symbolize eternity because they are the highest-grade natural minerals in terms of hardness and brilliance. Due to their oleophilic properties, a soft brush dipped in neutral detergent can be used for gentle cleaning, restoring the diamond's brightness. Every 2-3 months, customers can bring their rings back to the store for a check to ensure the main stone and accessories are secure. If tired of the design or wishing to upgrade the main stone or change the setting, consultations with ALUXE can be arranged at any time.
Uncertain about ring size? Leave it to the consultant to assist in judgment
If you're unsure about ring size, don't worry. Kiki laughs and says that what most customers find troubling is, in fact, the easiest to solve. There have been customers using golden snack-tying threads or plastic rings from stationery items to measure the diameter of their fingers. In reality, providing a photo (such as holding a coffee cup or making the "YA" gesture) or details like height and weight can easily determine the size. "For engagement rings, it's better to go slightly larger than smaller. It's awkward if it doesn't fit, and later, modifying the ring size is not a problem!
Free Rental Service for Wedding Jewelry Accessories
ALUXE offers showcase ring lending and traditional wedding custom ”golden sets”, considerably catering to prospective couples, making wedding preparations more convenient.
Appreciating diamonds requires the use of professional tools such as diamond tweezers, gemstone pliers, a 10x magnifying glass, and more.
Sales consultants need to practice these operations regularly to thoroughly grasp the subtle details of diamonds and allow customers to appreciate them.
Not just sales consultants, but also good companions witnessing the wedding process for prospective couples
Kiki says, with sincere bonding, customers willingly share their joy. Memorable proposals include renting out a movie theater, dining at the top of the Eiffel Tower, dancing, cooking personally, or presenting a diamond ring in an everlasting flower or a hamburger box. "The thought behind it is the most important! Anything worth commemorating doesn't necessarily require a large diamond or extravagant setting."
ALUXE's systematic training and inheritance, continually cultivating professional consultants to convey happiness
Kiki initially worked for a Japanese jewelry brand and joined ALUXE, a diamond-focused brand specializing in wedding rings, to deepen her expertise in the diamond field. Through the company's systematic education and training, both diamond knowledge and customer interaction have significantly improved. She received company support to participate in GIA jewelry appraisal education and training courses, further obtaining an international-level diamond appraisal qualification. "No matter what position you're in, you must continue learning. Monotonous tasks can lead to fatigue over time. What's important is that you have to proactively ask questions and seek guidance from supervisors or senior staff. Having an optimistic mindset leads to progress, breaking through bottlenecks and solving problems."
Over the 8 years of expanding stores with ALUXE, Senior Sister Kiki has led a group of outstanding juniors, helping to solve both personal and company challenges. She laughs brightly, saying that this is the most fulfilling aspect of her journey.
Article by: Shu-Tien Tsai
