Happiness Guide

ALUXE's Vice President Carol: Proactive Service Learner, High-Quality Sales Consultant Promoter

ALUXE's Vice President Carol: Proactive Service Learner, High-Quality Sales Consultant Promoter
"Many things are not difficult; the challenge lies in whether you dare to do them or wait to be educated. I firmly believe that with effort, there will be rewards. Many untried things can be explored independently. I hope all my colleagues can bravely take the first step."

Ten years ago, on the day Carol prepared for the ALUXE interview, she was like Audrey Hepburn on Fifth Avenue, gazing at the jewelry in the shop windows while contemplating her future. After marriage and childbirth, can a woman still create a brilliant life through her career? Ten years later, dressed in an elegant white dress paired with heels, Carol, the first physical store employee and current Vice President of ALUXE, expressed that the most fulfilling part of her career is helping ALUXE establish numerous stores and nurturing a renowned team of professional sales consultants.

"Many things are not difficult; the challenge lies in whether you dare to do them or wait to be educated. I firmly believe that with effort, there will be rewards. Many untried things can be explored independently. I hope all my colleagues can bravely take the first step."

"ALUXE亞立詩" Vice President Carol possesses extensive experience in luxury goods sales. After entering the jewelry and diamond industry, she delved into the study of diamonds and the wedding industry, dedicated to providing each consulting customer with the most accurate and thoughtful service.

Finding the right approach in work, the first step is to actively seek improvement

Carol, majoring in cost accounting at the business school, redirected her career to the luxury goods sales field due to her passion for jewelry and her excellent interpersonal skills. During her studies, she worked at a bookstore in the stationery and gift department, where she encountered international brand Montblanc. Intrigued by customers' questions, Carol actively sought knowledge by inquiring about professional expertise whenever the Montblanc sales representative came for replenishment. Her dedication and understanding of the products led to her selection as the ideal candidate when Montblanc established its first counter store in Taiwan. Afterward, with 5 years of experience in managing a Japanese jewelry brand and another 5 years in a Hong Kong jewelry company, Carol eventually joined ALUXE. She stated that every job allowed her ample time for learning, recognizing her shortcomings and establishing a solid foundation for sales and human resource management.

"In the process of work, various problems will arise. Without enough courage, it's impossible to understand one's shortcomings. Every company has its imperfections, and instead of waiting to be educated, it's better to proactively strengthen one's abilities. Even if you want to switch to the next career path, you must know what you want to achieve, and the goal must be precise!" Founded in 2008 by John, ALUXE started as an online platform. Carol, as the first employee of the first physical store, initially sought a stable working environment at a turning point in her life. However, she did not anticipate the establishment of a large diamond sales team in the future. "I'm very familiar with this industry, so I hold myself to high standards. Even if I'm the only one, I want to systemize it, step by step." Carol broke ALUXE's performance record in the first month, but compared to her past achievements, there was still a considerable gap. She told herself, "As long as the product quality is good, the price has an advantage, the service is precise and meets customer needs, my sales should not lose to others!" Upholding professional experience and an indomitable spirit, she set a new performance high in the third month. To explore more possibilities, Carol assisted ALUXE in training more sales personnel and revamped the storefront to boost consumer confidence in the brand.

Comparing the wedding ring market, why invest in diamonds?

Considering that jewelry is not a necessity in daily life, ALUXE positioned itself from the beginning to focus on providing engagement rings and wedding rings for the wedding and marriage group. They develop hundreds of design styles every year, collaborating with German craftsmanship brand acredo in 2012 and partnering with Taiwanese emerging jewelry designers in 2018. Carol stated that deciding to purchase wedding rings represents a significant milestone in life. Many customers often hesitate due to budget constraints. Still, she emphasizes that choosing what you like should be the primary consideration. "Marriage is based on recognizing the other half, and through the other half, you can recognize all values. Compared to wedding dresses, wedding cakes, and banquet venues, the only things that will stay with you in the end are the engagement ring and wedding ring. Please don't be stingy in investing in yourself." Carol analyzed the trend of wedding ring design. The Asian market favors gentle lines, focusing on classic styles. Customized ring trends include engraving fingerprints or embedding gemstones on the inside of the ring, highlighting a restrained texture. Each ALUXE store has a different style, with the Taipei store housed in a unique French-style house, the Taichung store being the first to introduce customized services, and the Kaohsiung store filled with a pure white wedding atmosphere. The wedding and marriage group in Hong Kong has higher spending power, and due to limited space and a dense population, couples often need to reserve at least two years to prepare for their wedding date. Additionally, influenced by Western culture as a former British colony, purchasing wedding rings with three months' salary is the average, and there is even an unwritten rule that seeking marriage proposals with less than 1 carat is considered losing face. In contrast, the budget for wedding rings in Taiwan tends to be conservative.

For customers planning a surprise proposal, Carol further shared ALUXE's considerate services. ALUXE provides an engagement ring lending service, allowing customers who are unsure about their partner's preferences or fit to have peace of mind. In addition, the stores offer comprehensive services. Before consultation, it's advisable to understand your preferred style. Allocate at least 1.5 hours to open your heart and communicate with the sales consultant. If you have needs such as cleaning and maintenance, resizing, or exclusive engraving for commemorations, they can be easily accommodated.

Selecting an engagement ring is the most worthwhile investment in the process of preparing for marriage. With the assistance of professional sales consultants, you won't be afraid of not finding the "true love diamond" that suits you.

Before consulting, it is recommended to browse styles and diamond grades online. Be sure to try on the rings in person to feel the texture and visual proportions.

Sales consultants cultivate learning, true initiative, and thoughtfulness

One of the aspects Carol is most proud of at ALUXE is the sales consultant team she has nurtured. She emphasizes that professional sales consultants can assess the customer type through conversation and provide recommendations for styles that meet the needs. After trying on multiple styles, customers often become more confused. Additionally, Asian customers tend to be reserved and may not express their preferences or reasons even if they don't like a particular style. Professional sales consultants should explain each style accurately, help clarify differences, and provide appropriate material recommendations based on wearing habits. This ensures finding the "true love wedding ring" that gives customers a sense of destiny when worn on their hands.

On the other hand, ALUXE has many married sales consultants who can share their experiences with prospective couples. There are also many male sales consultants to ease the concerns of male consumers. "Treating each customer as your friend, considering the other party attentively, and making customers unafraid are key to Carol's core work philosophy. She stands in the position of the boss to convey tasks, while also managing from the perspective of employees. Her leadership focuses on teaching methods and educating on how to achieve results with less effort.

Carol observes that outstanding colleagues share the personality traits of being proactive and willing to share. "Whether or not a deal is made, sharing sales experiences with colleagues can help each other progress." "Taking the initiative to complete your tasks is the most important thing. If you wake up and feel a headache or stomachache, you are already finding excuses to avoid your work. Plan and set goals for yourself in advance, and your soul should come to work with your body."

1） ALUXE sales consultant team, happy to provide customer consultations and trial-wearing services.

2）Trying on in person allows you to truly feel the ring size, proportion, and color presentation of the engagement ring.

3）Diamonds have an oily nature; sales consultants wearing black gloves can effectively maintain and complement the diamond ring.

4）ALUXE also provides a designed ring box, enhancing the aesthetic and emotional conveyance process.

5）Seeing customers find the desired engagement ring and showing a happy smile is the most rewarding thing for a sales consultant.

The ALUXE team, a humanized and happy company

ALUXE's mission is to convey happiness, acknowledging the sincere dedication of employees. Not only does it offer better salary and benefits than its peers, but it also provides excellent sales education and training in a comfortable working environment. Having days off on the first and second day of the Lunar New Year is a rare benevolent policy in the service industry. Employees with accumulated seniority enjoy subsidies for obtaining the GIA international certificate. Carol emphasizes that a jewelry certificate is one way to gain professional recognition, but experience is more important than certificates. If you are interested in sales, you must improve your service capabilities.

Carol values her work partners highly and considers all colleagues as family. She thanks the open-minded boss John for providing ample room for her to fully exert herself and for being willing to listen to her thoughts. He resolves problems at the right time, becoming a strong backing for each other. She says she is not a strong woman and prefers to travel abroad outside of work hours to experience life fully and promote parent-child relationships.

"I often tell my children that dreams can definitely be achieved, but you must put in effort, and with effort, there will be rewards."

Written by: Shu-Tien Tsai

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